OUR PURPOSE
To help people be pro-bacterial
The world has spent too long treating all bacteria as the enemy.
We're here to change that.
Where we started
We spent years in gut health. Then we looked at the mouth.
“I started the Gutology podcast in 2017 after struggling with my own gut health. Along the way, I learnt that our microbiome isn’t just in our gut. It’s in our mouths, on our skin and in our homes. That explained why my teeth and gums had suffered too. It also made me ask: why are so many everyday products designed to kill bacteria, when we should be supporting the good ones? Gutology exists to lead the shift from antibacterial to pro-bacterial.”
Ollie, Founder
Our story so far
From a podcast to a toothpaste that's kind to your mouth's microbiome.
01 / 08
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2017
It starts with a podcast
Ollie launches the Gutology podcast, talking to experts about the microbiome.
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2020
From talking to testing
We start testing the microbiome for ourselves, and keep coming back to the mouth.
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2023
The first tube ships
Fluoride-free, cleaning with hydroxyapatite, the mineral teeth are made of.
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2025 June
Gutology Kids arrives
Ten formulation rounds later, a fluoride-free toothpaste for ages 3 to 7.
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2026 Summer
Certified KIND TO BIOME®
Independently tested on lab cultures and real human mouth samples. Both toothpastes left all 9 everyday mouth bacteria undisturbed.
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2026
Recognised by the industry
Health & Wellbeing Awards Bronze, Finland Rising Star and Grocer New Product Awards finalist.
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2026 Autumn
In progressPutting enamel care to the test
An independent, accredited lab is testing our mineral formula against leading fluoride toothpastes.
Our values
What we stand for.
Four principles behind every formula we make, every claim we print and every decision we take.
100,000+
customers
4,000+
5 star customer reviews
How we make it
Start with the toothpaste that started it.